In the regulated cannabis transport industry, clear vehicle signage is essential—but governed by strict rules. As a cannabis vehicle transportation manager, it is crucial to understand what is and isn’t permitted, to ensure compliance and maintain professionalism across jurisdictions.

Visibility of the Product vs Branding

Across the legal framework in many states, including California and Nevada, cannabis products must never be visible from the outside of transport vehicles. All cannabis cargo must remain concealed within the vehicle or trailer, locked in sealed containers or cages, and secured from view—preventing identification by passersby or law enforcement.

Because product visibility is prohibited, vehicle wraps or windows displaying product imagery are non-compliant. Outward-facing branding, logos, or signage that suggest cannabis transport are equally disallowed if they risk revealing contents or identifying the vehicle’s licensee.

Permitted Signage: Corporate Identity and Credentials

Though overt product advertisement is off limits, transporters may display minimal, compliant vehicle markings. These generally include:

• Company name and licensed transport/distributor identification
• Motor carrier permit number, when federally required
• VIN, license plate, and insurance details mandated by state licensing authorities

Such signage serves regulatory purposes—confirming the vehicle’s authorized use without drawing consumer attention or advertising cannabis use.

Advertising Restrictions Under Nevada Rules

Nevada’s Cannabis Compliance Board specifically bans any advertising on vehicles for public transportation, including wraps or mobile billboards. While transport vehicles are typically private, this underscores a broader prohibition of overt cannabis advertising on vehicles.

Moreover, vehicles may not:

• Bear imagery of consumption, cannabis leaves, or product
• Use cartoonish or child-appealing designs
• Offer promotional slogans (e.g., “free” cannabis)
• Operate near restricted zones (e.g., schools, parks) with cannabis messaging visible from the exterior

State-by-State Variations

Jurisdictions such as Colorado ban all visible cannabis advertising from vehicles—even sign twirlers and commercial wraps. Meanwhile, California requires transport vehicles to display motor-carrier and distributor license info but prohibits overt cannabis logos or imagery.

Safety & Security over Marketing

Vehicle signage in cannabis transport prioritizes security and compliance over marketing. Essential elements include:

• Discrete company name and license numbers
• Regulatory and federal motor carrier details
• No promotional content or consumption-related visuals

Operators should also adhere to industry best practices—using unmarked or minimally marked vehicles, securing cargo at all times, and following track-and-trace protocols.

Key Takeaways

• Branding on Vehicle: Only basic company information is allowed—logos, cannabis leaves, or product images are not.
• Advertising: Completely prohibited. No slogans, marketing content, or promotional material.
• Product Visibility: All cannabis cargo must be hidden from exterior view—windows should be opaque or covered.
• Regulatory Compliance: Must display license/permit numbers and transport ID, but without drawing attention.
• Location Restrictions: Avoid signage that can be seen near schools, parks, or other sensitive areas.
• Best Practice: Use unmarked or subtly branded vehicles to avoid theft, ensure safety, and meet legal standards.